Marketing Machines come to a halt, tour plans stalled out, album delays and yet the band has faith that their new project will relevant and an outstanding project that will keep U2 within the kingdom of rock.
Well fans with crashing blow news surfaced today that U2 has pushed their project out to 2015.
Billboard Magazine has the exclusive report that a source stated, "That magic that the band always seems to capture … they have yet to capture it."
Rumors suggested that 2014 was to be the year of U2 it surely seemed that way with the Golden Goble award and the Grammy Nomination.
However, no official word has yet to come from Interscope and the fact that a suggested tour announcement slated for mid March. September was to be the kick off for a world tour with Live Nation running tour now seems to all pushed out to the summer of 2015.
Bono continues to focus his legacy and what will be of U2 that this may have paralyzed the band from creating the magic. We all remember when Bono said he feared the band was “really close to the edge of relevance,” noting “there’s a giant chasm between the very good and the great, and U2 right now has a danger of surrendering to the very good.” He reiterated those sentiments to The Hollywood Reporter in February when he noted, “to be relevant is a lot harder than to be successful.”
Count on this the band will have to create something because they are under contract to do so. The magic will either happen naturally or forced and that will be come the legacy of U2.
2014 Academy Awards to perform their Oscar-nominated song “Ordinary Love” from the movie Mandela: Long Walk to Freedom.
We all thought by now U2 would have released their next album. We all thought we knew the name of the album fan based sites all claiming the insider scoop on names and dates and yet March has arrived and what do we have to show for all that noise.
Nothing ! Yup I said it Nothing U2 is not any closer to announcing dates for a massive tour, not any closer to announcing a release date. The fact is that the only news we have is that “Ordinary Love” is set to be performed on Sunday night and that the fact that this very song caused the delay from the release and expected tour.
Pretty solid chance that U2 takes home an Oscar for best original song “Ordinary Love,” a song written for and featured in the biopic “Mandela: Long Walk to Freedom.” Some long term fans hope that latter. They hope the boys do not win the honor. They claim its not deserved and that it (the win) will surly push the band into mediocrity and redundancy.
Jeff writes from the Buffalo News: “Ordinary Love” is, despite the poignancy of its Mandela-themed lyric, an ordinary song. It sounds like a Coldplay B-side. We, the Academy included, should not offer U2 the impression that this is acceptable. We should and must demand more from them.
As the peak moments from the band’s last studio album, “No Line On the Horizon,” made abundantly clear, U2 has not run out of creative steam. Rather, the band’s apparent desire for worldwide mega-stardom is stripping the U2 sound of its full potential. For the first time in its career, U2 seems desperate, as if purposely chasing a hit.
Lets face it NOL was not a massive hit as hoped yet the music did grow upon those fans that allowed U2 to change course head towards a new direction to find some hidden golden that they had lost within the yester years of U2 hits. Under the covers the band has a sense that the writing is on the wall.
To be able to create music today that is meaningful to a whole new generation of fans may mean that you have to create a sound that is fresh beyond what has already been discovered. Could this be the reason that Burton ( Danger Mouse) was called upon to help find that new sound? Why bring in members of Coldplay ? Could they be the answer to that new sound? U2 has to look within and understand that their music appears to an audience that has growth and longs for yesterday and while it moves towards the future some of the past can be dragged along for good measure. U2 machine will start with a fresh new connection to their audience with the hopes of staying current. Fans just ask that they play their music and be one with their identity.
After show comments with Rolling Stone’s David Fricke gives us a chance to peek into the dressing room of U2 for an interview with the boys, The Edge followed up his comments that they album has been delayed due working on Ordinary Love.
Edge stated, "We really want the songs to be right. That’s the only reason why we’re not on tour – because we’re so good at starting, not so good at finishing. That’s always the way it’s been."
We noticed the comments about having 30 or so songs in various states and really, that seems to be able right for the boys. They seem to start very strong and work to scale down to the finished product.
The process takes time. Its not as easy as one word think. Edge did give way to the fact that they do have six or seven mixed and ready to go. We should expect something like 9 or 12 songs total in this new digital world. Edge also provided some insights to the creative process.
When asked about the title of the next project simply stated "Not yet. We have a few."
The band left New York headed back to Dublin to keep working on finishing the album.
Last night was amazing to see U2 perform at Fallon’s show and to watch the boys with the winter New York skyline in the background was just a breath taking sight that was sure to bring back all of those wonderful memories of U2 yesterday.
Rumors of U2 fans running into Dallas and gathering intelligence suggesting that U2’s lucky 13 will be released in April is nothing more than a rumor at this point.
While we all want U2 release sooner. Lets face it the band has a marketing machine that kicks into gear just before the release. One could say we are right in the middle of the machine and its wonderful work. So who knows. April could be true.